Earlier today, Reebok officially unveiled their next collaboration with Kendrick Lamar. This upcoming collab takes aim at Reebok’s historically popular Club C model, and it launches the classic sneaker into another hemisphere. Lamar has made it clear for the inspiration of the shoe, “Now more than ever is it important for individuals to come together as one. This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages.”
The newest Club C features an acid-washed denim upper, with black and white accents to symbolize equality for our society. It also sports red label and heel elements, for strength, as well as ‘k’ and ‘o’ highlighted branding to represent Kendrick Lamar’s nickname: KDot.
The shoes will be available at almost all Reebok locations starting January 13th, for a retail price of $109.99.
Be sure to let us know what you think about the KDot X Reebok Club C in both the comments section below, as well as on Twitter (you can reach RBI right here: @RealBallInsider, and me here: @ponaxWardell).